Paid acquisition

For most FMCG (Fast-Moving Consumer Goods) Shopify stores, Meta advertising is the primary channel for acquiring new customers. Many stores fail due to their campaign structure, messaging, lack of unique selling points, or overall creative strategy. This means they have a hard time scaling their ad spend.

When you increase spend, then CAC (Customer Acquisition Cost) rises. We want to avoid this and scale through the ceiling where you are currently stuck.

When we take over your account, we rebuild your structure and the creative direction to hit our targets. We plan, build, and manage Meta campaigns across prospecting and retargeting, combining strong creative, a clear account structure, and continuous testing to scale profitably over time.

Combined with strong offers, branding, and a tailored website, so we can outperform the competition.

We only work with Shopify and have therefore tailored our own internal data and ai systems to make sure we are always up to date with performance. This means we are up to date every day with your account’s performance, and nothing is missed. Everyone from the specialist to the stakeholder is aware of performance across all our clients.

For most Shopify stores, Google Ads is where demand turns into revenue. This is where customers actively search for products with the intent to buy. Many brands struggle with Google Ads because their accounts lack structure, clear prioritisation, or proper separation between Search, Shopping, and Performance Max.

As spend increases, inefficiencies compound and profitability drops. Our goal is to scale while keeping control of CAC and margins.

When we take over your Google Ads account, we rebuild the structure around intent and profitability. We capture high-intent demand through Search, Shopping, and Performance Max, structured to support both immediate sales and long-term growth.

We plan, build, and manage campaigns with clear separation between branded and non-branded traffic, continuous search term optimisation, and ongoing performance testing. This allows us to scale what converts and remove waste quickly. Combined with strong product feeds, clear landing pages, and accurate tracking, we ensure Google learns from the right signals and drives profitable growth.

We only work with Shopify and have therefore tailored our internal tracking and reporting to ecommerce performance. This means we monitor your account daily, make fast adjustments, and ensure full visibility from specialist to stakeholder at all times.

We define the creative angles, formats, and testing frameworks that guide what gets produced - ensuring creatives align with funnel stage, audience, and platform behavior.

Performance doesn’t start in the ad account - it starts with the creative system behind it. Most brands test randomly without a framework, which leads to slow learning and inconsistent results.

We define the creative angles, formats, and testing frameworks that guide what gets produced - ensuring creatives align with funnel stage, audience, and platform behavior. Every test has a purpose, and every result feeds back into the system.

This creates faster iteration, clearer insights, and creatives that scale across channels - not one-off winners.

We leverage Pinterest to capture demand early in the customer journey - turning inspiration into intent and long-term revenue. Pinterest sits earlier in the customer journey - but when structured correctly, it becomes a powerful long-term growth channel.

Many brands fail on Pinterest because they expect immediate ROAS without understanding intent-building and delayed conversion behavior.


We leverage Pinterest to capture demand early in the customer journey -  turning inspiration into intent and long-term revenue. Campaigns are structured around search behavior, evergreen content, and strong product discovery.

By aligning Pinterest with Shopify analytics and broader paid media strategy, we turn saved pins and searches into predictable downstream revenue.

We run Snapchat campaigns focused on efficient reach and acquisition -  particularly effective for younger audiences and mobile-first products. Snapchat is a strong acquisition channel for the right products and audiences - especially mobile-first brands and younger demographics.

Most brands either ignore Snapchat or fail due to poor creative adaptation and weak funnel alignment. Without the right structure, Snapchat quickly becomes inefficient.

We run Snapchat campaigns focused on efficient reach and acquisition particularly effective for younger audiences and impulse-driven products. Campaigns are built around platform-native creatives, clear offers, and simplified conversion paths.

We test Snapchat as a scalable acquisition layer alongside Meta and TikTok, ensuring it contributes incremental growth rather than overlapping spend.

For most Shopify stores, creative is the single biggest lever for scaling paid acquisition. Most brands either produce too few creatives, recycle the same formats, or rely on expensive agencies with slow turnaround times. This creates a bottleneck that limits how fast you can test and scale.

When you run the same creatives for too long, performance decays. Fresh, high-performing static ads are what keep your CAC stable as you scale spend.

We continuously produce high-converting static ads using an AI-powered system built on your brand’s data, not guesswork.

By leveraging top-performing products and proven direct response frameworks, we deliver launch-ready Meta ads that address every angle: benefits, social proof, pain points, and comparisons.

Because our creative pipeline is integrated directly into your account management, we scale what works and replace what doesn’t in real time. No agency retainers, no three-week wait times, just fresh, data-driven creative designed to break performance ceilings.